7:30-8:00 Continental Breakfast & Registration

(Yogurt/Granola, Quiche, Danish, Muffins, Fruit, Coffee, Tea, Juice & Mimosas!)

8:00-8:45 Welcome Message & Introduction

• Review of Schedule
• Overcoming the impossible
• Having the right mindset for success
• Creating a strong team culture
• Attracting the right team players
• Bringing patients to your clinic
• Success in signing up patients
• Maintaining a strong clinic reputation

8:45-9:00  Break

9:00-9:45  Facebook Workshop

• Updating Clinic Facebook Page
• Creating engaging Facebook posts
• Introduction to Facebook Ads
• Run Facebook Ads
• Targeting Using Facebook

9:45-10:00 Break

10:00– 10:45 Website

• Analyzing existing website
• Making existing website more effective
• Updating website
• Increasing traffic to website
• Introduction to Upwork
• ChatGBT

10:45 – 11:00 Break

11:00 – 12:00  Research & Engineering in Marketing

• How to use research in overall marketing strategy
• Special Guest: Nathan Schilaty, DC, PhD
  • Update on DRX9000 Research
• Engineering behind decompression & relation to marketing

12:00 – 1:30  Lunch & Tour Of Excite Medical

• Hot Mediterranean Lunch! (You Will Love!)
• Tour of Excite in Smaller Groups

1:30 – 2:15  Public Relations / Taking Charge of the Internet

• Understanding and Updating Yelp
• Understanding and updating LinkedIn
• Understanding and updating Healthgrades
• Understanding and updating WebMD

2:15 – 2:30  Break

2:30 – 3:15  Television / Press Release

• How to engage the media
• Writing and distributing Press Release
• Maximizing Press Release for Marketing
• Promotional Videos

3:15 – 3:30  Break

3:30 – 5:00  Wrap Up Final Review Q&A

5:00-6:00   Transport to hotel

6:00-900  Dinner TBA